with Albert Schiller

by Albert Schiller | The Art of War When I work with founders, I too often observe executives who are conflating activity with progress. They initiate complex projects without quantifying the costs first. They respond to market shifts with frantic energy. This perpetual motion disguises a strategic void. It nurtures an environment of constant firefighting. In this process, leaders deplete limited capital and human talent. They assume that raw effort guarantees success. At be